Alliance Factory — Playbook — Team & Roles
PLAYBOOK — INTERNAL
Playbook / Team & Roles
Section 05 — Team & Roles

Who Does What.

Five roles run the Alliance, top to bottom. Each page covers a quick look, the guiding principles, and what the role owns.

Roster

Founder to Front Desk.

01
Founder
Dylan Shew — CEO / Owner-Operator. Sets the vision, standards, and direction for the whole company.
View Role
02
Second In Command
Runs day-to-day operations and turns the Founder's calls into how the gym actually works.
View Role
03
Head Coach
Owns coaching quality across the gym — the Set For Success standard and coach-to-member matching.
View Role
04
Trainers
The role a member sees week to week. Runs the sessions, tracks the progress.
View Role
05
Front Desk
First and most frequent point of contact — owns the member experience from sign-up on.
View Role
Next

Real names still need to go in once you've got them — right now every page is title-only. Let me know if Trainers should split further or if there's a role missing.

ALLIANCE FACTORY PLAYBOOK
NORTH MARK COLLECTIVE — 2026