Second In Command — Alliance Factory Playbook
PLAYBOOK — INTERNAL
Playbook / Team & Roles / Second In Command
Rank 02 — Section 05

Second In Command

Operations
Quick Look

Runs day-to-day operations and turns the Founder's calls into how the gym actually works. The safety catch when something's about to go wrong.

Reports to
Founder
Direct reports
Head Coach, Front Desk
Guiding Principles
  • If it's not written down, it's not a policy.
  • Fix it at the level it broke — don't kick it upstairs by default.
  • Every role should know exactly what they own.
Owns
  • Day-to-day operations across the gym
  • Standing in for the Founder on partnership and member escalations
  • Keeping every other role accountable to its lane
Handoffs
Head Coach
→
Second In Command
When: coaching staffing, scheduling, or a member issue needs ops-level attention.
Front Desk
→
Second In Command
When: a membership or billing question front desk can't resolve.
Second In Command
→
Founder
When: an operations decision needs owner sign-off — spend, staffing, partnerships.