Front Desk — Alliance Factory Playbook
PLAYBOOK — INTERNAL
Playbook / Team & Roles / Front Desk
Rank 05 — Section 05

Front Desk

Member Experience
Quick Look

First and most frequent point of contact. Sets the tone before the real work starts, and owns the member's experience from sign-up through every visit after.

Reports to
Second In Command
Direct reports
—
Guiding Principles
  • First interaction sets the tone for the membership.
  • Answer it, book it, or hand it off — don't let it sit.
  • No guessing on plans or pricing — know the answer or get it fast.
Owns
  • Membership sign-up and plan questions
  • Scheduling Set For Success sessions
  • Day-to-day member support and InBody scan bookings
Handoffs
Front Desk
→
Head Coach
When: a new member books their Set For Success session.
Front Desk
→
Second In Command
When: a membership or billing question front desk can't resolve.