PLAYBOOK — INTERNAL
North Mark Collective × Alliance Factory
The Alliance
The Alliance
Playbook.
Premise
This is the operating manual for how Alliance Factory runs its membership, coaching, and community — start to finish. Not a marketing site. A reference doc for the people running the gym.
Every section below covers one part of the system: how a new member gets onboarded, how a coach runs a session, and how the whole thing is structured. Built once, followed the same way every time.
Contents
What's in this playbook.
01
Member Journey
Set For Success → Coach Match → Train/Track/Progress, laid out as a checklist a new member follows start to finish.
Pending
02
Coach Playbook
How a coach runs a Set For Success session, what "matched" means, and what to say at each step.
Pending
03
Membership Reference
Flex, Commit, and All-In — terms, pricing, and what front desk should say for each.
Pending
04
Master Structure
The map tying every page in this playbook together.
Pending
05
Team & Roles
Founder to Front Desk — who does what, the guiding principles, and what each role owns.
Live
Next
This cover page is the shell. Send content for Member Journey and Coach Playbook next and I'll build those pages into this same doc, matching this structure — numbered rows, one section per topic, no marketing language.